For many offerers of Websites the user is the unknown nature. They do not know, why it remains or goes, what it looks for or perhaps already found. More over expectations and Surfgewohnheiten of your visitors experience you in investigations to the Usability of the Website, which observe and analyze the behavior of users.

ZIP on-line one relation asked for you the target groups of your InterNet appearance in Workshops, analyzes the Surfverhalten of test users and examines the Usability of your Website by means of evaluations of the access numbers and on-line inquiries.

The Usability investigation saves time and costs sometimes for you: For example an Intranet co-ordinated well with the coworker needs can help to simplify and arrange operational sequences clearer. In the case of commercial offers the advantage for the operator of the Website is obvious: A user-friendly appearance strengthens the confidence into the offerer and animates to the repeated attendance. In each case it saves much annoyance, which could result from long looking for, incorrect sides, a confusing structure or complicated texts to the user.

By way of trial: Test users examine Websites
Particularly with extensive appearances ZIP on-line one recommends relation the execution of Workshops as well as you and the anvisierten target group. The goal: Design, texts and services should be optimally cut to the users.

Whether this is actually the case, shows up in the general sample: After the programming of all functionalities, however before that Going on-line the on-line appearance is presented to a test public. Are the services to be found fast? Does the user keep easily the overview? Where still do lack hide themselves? The answer of these questions gives us the possibility of putting before the course to the public still last hand to the Website. In the Usability lab so mentioned

• we ask participants from the target group.
• we place concrete tasks to the test persons, in order to test all functionalities of the Website.
• we document the user behavior, for example count we the number of Klicks and measure the period spent.
• we request the participants, the Website after quality criteria such as comprehensibility to evaluate clarity or aesthetics.

Such analyses help concretely to avoid the following errors and/or. to repair promptly:

• not target group-fair conception of the Website
• technical lack
• unclear navigation
• incomprehensible or contents which can be found heavily
• Contradictions in Design and content

Comprehensibly: Documentation of the user behavior
If the Site on-line went, the needs of the visitors should be kept further in the eye. ZIP on-line one relation accomplishes for this purpose evaluations of the access numbers and on-line inquiries, whose results we put to our recommendations at the basis. Thus statistic evaluations show, from where those come user, who ranges are particularly popular with them and invest like much time them with an attendance of the Website. If a service or contents develops to the public favorite, it can be platziert still more prominent. If a lack opens itself, the operators of the Website can create promptly remedy.

Also on-line inquiries give insight into the behavior of the users. By means of interactive questionnaires the visitors of a Website are stopped to evaluate contents and functionalities. Those of ZIP on-line one relation realized inquiries contain the following service achievements:

• Conception and production of a questionnaire as well as integration of the same into the Website
• Programming of a data base for the collection of the survey data
• Test for the operability and comprehensibility of the inquiry
• Evaluation of the data and visualization of the results

With the measures presented here ZIP on-line one examines relation the Usability of InterNet appearances both before as well as after that Going on-line, in order to be able to secure the quality of your Website.